NBCUniversal doubles investment in news site BuzzFeed

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"NBCUniversal made an additional $200M investment to expand

the strategic partnership," the companies said in a joint release.
The deepened alliance will center heavily on extending an advertising sales relationship between BuzzFeed and NBCUniversal, which is owned by US cable colossus Comcast.
Comcast invested an initial $200 million in BuzzFeed last year.
NBCUniversal and BuzzFeed have partnered on initiatives including the 2016 Rio Olympics on Snapchat and selling advertising.
"BuzzFeed has helped us engage millennial audiences with our content and extend the reach of our clients' campaigns to new platforms," NBCUniversal president of digital experiences Maggie Suniewick said in the release.

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